With Tesla’s stock recently skyrocketing, it has become one of the most valuable automobile manufacturers in the world, and for a long time, it has also been a leader in automobile technology. That being said, the company cannot accomplish its goal of making the industry more sustainable by itself: it needs to bring in the other big players.
One of the ways in which Tesla is transitioning towards greater sustainability is through electrification. However, a single company- out of the thousands in the industry- can only have so much impact. This is why it needs to get other automobile manufacturers to make this move as well.
It seems that that is exactly what the company is trying to do. Tesla CEO Elon Musk’s tweets make it clear that the company wants to collaborate with other companies in creating a more sustainable future.
Musk has always been vocal about the ‘higher purpose’ of his companies. With SpaceX, he wants to make space travel accessible to all people, and, not to mention, colonize Mars. With The Boring Company, he wants to make public transportation more efficient. Similarly, with Tesla, he wants to make electric cars the industry standard for automobiles, a step towards a more sustainable future.
As per Musk, crushing competition was never the goal of his company which is why it’s not surprising that the company is willing to join hands with competitors to forward its mission. It will mainly do this by supplying components that would allow the other companies to manufacture electric cars that are similar to Tesla’s. Given its authority in the market, becoming a supplier is not a far jump for the company.
“Tesla is open to licensing software and supplying powertrains & batteries. We’re just trying to accelerate sustainable energy, not crush competitors!” said Musk.
Tesla-obsessed German automakers look to solve multi-year tech deficit https://t.co/itnVJlFyh7
— TESLARATI (@Teslarati) July 29, 2020
Not only this, Musk also said in a following tweet that Tesla would also share its software with competitors. One example of such a software is Autopilot, an essential technology for creating self-driving cars. Tesla would benefit from such a partnership in other ways as well as it can gather driving data from these companies, which would allow it to further refine its Autopilot software.
This is not a recent idea: Musk had the idea to partner with competitor companies before. He said in 2018 that Tesla would be willing to let other companies use its Supercharger Network, as long as they pay costs commensurate with usage. The Network is a “moat” rather than a “walled garden,” he said.
Software as in autopilot?
— Sam lopez (@sam_lopezXx) July 29, 2020
This is what Musk has to say: “We’ve always said that this is not intended to be a walled garden, and we’re happy to support other automakers and let them use our Supercharger stations. They would just need to pay, you know, share the costs proportionate to their vehicle usage, and they would need to be able to accept our charge rate or at least our connector, at least have an adapter to our connector. This is something that we are very open to.”
But how many firms have actually reciprocated the company’s interest in a partnership? Well, so far, we only know of one: Bollinger Motors publicly requested Tesla to provide access to its Supercharger Network for its B1 and B2 vehicles. Tesla and Musk are yet to respond to this.